Our roots are in building fast growth businesses in globally competitive markets, along with the common goal of effective talent acquisition and helping businesses being successful with the right strategy and people.

Through our own experience, and that of the people we serve, we have learnt the challenges and pitfalls faced by many business leaders today, the value of external leadership and expert guidance, and the importance of a true partnership in a business relationship.

We have also learnt the importance of being reliable partners in business, and we believe in the sentiment and actions of being professional concierges in that we learn our client’s problem, the context in which it exists, and then combine our expertise, resources and energy to get optimum results. Everything we do is geared to help our clients succeed.

David Etherington

Managing Partner


Contact Details

Tel: +44 (0) 7810 828648
Email: david@thesaltwaterproject.com

David is a veteran of the staffing sector, with 25 years experience in specialist businesses where he has assembled core competences associated with successfully building and running multi-discipline, multi-sector and multi-national businesses.

He has been described as a hands-on, sleeves rolled up Operating Partner, as a leader by example and personal coach with an underlying drive and determination to succeed, combined with a desire and focus to develop others around him; he is considered amongst his peers and clients as a trusted advisor who consistently gets things done.

David’s core competences are strategy planning and delivery, executive mentoring, sales and business development strategies, performance turnarounds, complex executive search delivery strategies and execution, product development and new market creation.

Professional Roles

Group COO at NP Group
(Global) < Privately backed

Associate Partner at Astbury Marsden
(UK) < PE backed ~ NVM Private Equity

Director at Capita IT Resourcing
(UK & NI) < Public Company

Director at Dome & Momentum Recruitment
(UK & W.Europe) < Privately backed

Managing Director at White & Nunn Plc.
(UK & EMEA) < PE backed ~ Sovereign Capital

Director at TechPartners International
(UK, EMEA & US) < PE backed ~ Sovereign Capital

Assignment Portfolio

  • COO & Managing Partner, Global AgriTech, Farming & Food PS & Technology Platforms
  • Group COO & Advisor, Global Technology Staffing Business
  • Strategy Advisor, Global HR Tech Platform Business
  • Advisor & Leadership Coach, Global Technology & Engineering Staffing Business
  • Executive Search & Advisor, Global IT Services & Solutions Business
  • Executive Search & Coach, UK HiTech & Project Services Business
  • Senior Advisor, Australian Construction & Engineering Executive Search Business
  • Executive Search, Global Digital Transformation Consulting & Technology Business
  • Executive Search, Global IT Services & Consulting Business (multi hires)
  • Executive Search, EU Digital Transformation Consulting & IT Services Business (multi hires)
  • Executive Search, International Power & Energy Group (multi hires)


Values & Guiding Principles

Our guiding principles represent the professional and personal beliefs we have become known for, providing daily decision guidelines that keep us true to ourselves and help others to understand what to expect from us.

Relationship is central to our client-first strategy, borne out in our concierge-style services. Everything we do is geared to help our clients succeed and we pride ourselves on fostering long lasting relationships as trusted industry specialists who can take a task and deliver it in the best interests of our clients.

Leadership with integrity, counted on to do the right thing, at the right time and for all the right reasons. Consciously making moral and ethical decisions every day, building trust, and positively influencing others to act, to know, or to be. Delivering the truth consistently.

Excellence and accountability in everything that we do together, accompanied by drive and determination to complete tasks successfully; flexibly, creatively, resourcefully.